Impact of brands’ Facebook page characteristics and followers’ comments on trust building and purchase intention: Alternative attractiveness as moderator
Read MoreDr Davoud Nikbin, Journal of Consumer Behaviour, 2022
- July 19, 2022
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Impact of brands’ Facebook page characteristics and followers’ comments on trust building and purchase intention: Alternative attractiveness as moderator
Read MoreThe goal of this theme is to foster and conduct collaborative interdisciplinary research within the areas of expertise and industry. It aspires to become a leading research excellence centre. The theme equally aims to create a network open to members and co-researchers, through which they can collaborate within and outside the university, at the local […]
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